Sunday, September 26, 2010


I find it very interesting that this type face which was designed to have such a universal application to words, That by the 70's it turns into a conformity of sameness.  Something that has come out of Idealism, by this point, is merely routine.  The original designers hadn't developed the type face to go through this manipulation of meaning.  But because of it's universality it has brought that upon itself.

Then this type face has its neutral and efficient characteristics so companies use it to seem accessible, transparent, and accountable to the public.  The thing is that they don't have to be accessible, transparent, and accountable but they can look that way.  I feel that is very offensive, being subconsciously lied to and manipulated to feel a certain way.

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