Tuesday, October 12, 2010


In the article Speak Up examines artist Laura Fields juxtaposition of the Tiffany Co. Ad and the news article found on page 3 of the New York Times.  The constant juxtaposition often creates an unexpected emotional response from Fields who looks at the interaction daily, and creates an artistic awareness to its interaction.  This interaction can sometimes be playful and other times negatively ironic.  This interaction though could be controlled by the papers editors yet seems to be ignored or overlooked.  The gaze or pointing of humans in the times article often interacts with the luxurious jewelry featured in the Tiffany ad.  Sometimes the shapes mimic each other.  If we could harness the power of juxtaposition of image & image, text & text, and text & image, we could further or control the response the viewer has to the layout as a whole.  Though this interaction may often consciously go over looked it is still being noticed and effecting the reader.  Directly after reading this article I switched over to my i-tunes and while flipping through trying to find music to listen to I noticed an unplanned juxtaposition of album art, with text & image.  ( Don't judge me on the contents of my library) A single by Britney Spears titled WOMANIZER is being pointing to by the rap artist Lil Wayne whose lyrics often contain womanizing phrases.  Had Lil wayne's designers known he would appear next to such an album they probably would not have had him pointing in that direction, but somethings you just cannot control.

1 comment:

  1. Great correlation! Your discovery makes for a great design project. Apple needs an application that generates playlists based on thematic juxtaposition.