Wednesday, October 20, 2010


Critique feedback & whats coming next:  Jamie wants me to expand on the "cross" like motif in the third image and translate the framing into the other two posters, like by cropping out the other stop signs around the cross form.  Also generating a series with the use of a-symmetry like in the 6th image with the house.  Also the imagery of the house will be filled with textures or surfaces from the image of the house.  The surrounding stop signs will also be un-tagged.  Furthermore I am going to  incorporate the image of my raw curvilinear line study instead of the vectorized version.


  1. 1. What is the visual strength of the image/line study selection and pairing? How could it be improved?

    The Nelson and Midtown home pairings are practically identical which makes the pairings both unmistakable and strong. On the other hand, the stop sign posters are more of a comparison, but the organic quality of the line study really imitates the graffiti quality of tagging. Although I understand the pairing, the line study becomes more dominant and the actual lines of the graffiti aren't as apparent. To make the pairing stronger, maybe edit down the line study.

    2. How is the photograph legible, well composed, engaging? How should it be improved?

    Overall, the approach you took was very minimal so a lot of your images are stripped down, which isn't necessarily a bad thing as long as the pairings are visible and you can communicate the characteristics of the neighborhood. For the Nelson poster, the line study and photo are so identical that I can't really tell them apart. They all are very quiet but the lines within the photo and the line study are very active and move your eyes around, which I feel makes them successful.

    3. Is line quality study well crafted? Where should it be improved?

    The line quality of all the studies are well crafted and the only improvement that I can think of I mentioned earlier about editing down some of the lines from the stop sign poster.

    4. Is the type choice and placement integrated and appropriate?

    I think the typeface, weight and size are working well. There is a nice balance between, photo, line study and type which have an equal presence in the poster. For the stop sign posters, I know you were having a lot of trouble integrating the type, and I like the approach you were going with the middle poster. Overall you've been using your type as a label which works well in the Nelson and house poster, but in the second stop sign poster I can see you were trying to integrate it into the line study. However, if you do take this approach, I think you'll need to do it in the other two posters for cohesion.

    5. How does the overall composition dynamically employ principles of scale, framing, orientation, alignment, continuation? How could it be improved?

    In the Nelson posters, I like how you've oriented you're line study and images to create imaginary lines that leads our eyes to the type. Everything in these posters are center aligned, which helps to communicate your concept, but I feel you could play with the space more to make it more dynamic but sustain the concept. For the house posters, the line study itself has a lot of visual vibration and I like how you've aligned the house and the line study in the first and second poster to create continuation of the line study into the shade of the house. In your second stop sign poster, I like how you've framed the photo to place more emphasis on the graffiti rather than the stop sign itself. If you want to keep using the stop sign image for the graffiti maybe find other ways to crop it so the stop sign isn't so dominant.

    6. How well do the graphic elements communicate the neighborhood?

    I understand that your concept is trying to show Midtown being in the middle, and your communicating that idea strongly in where you're placing your graphic elements, but I don't think that you're allowing your images to speak enough for itself. Your house posters are the strongest of the three in communicating the neighborhood and although you've vectorized the photo the architecture of the home allows you to sustain enough information. The Nelson posters the images are cropped in so tight I don't know where in Midtown the photo is from. For the stop sign posters, all of the stop signs in the last poster have graffiti on them so in order to distinguish the Midtown stop signs from other neighborhood signs, maybe use a clean stop sign and have only the Midtown stop sign be tagged.

  2. thanks for the amazing feedback sam!