Here is an article I found on I LOVE TYPOGRAPHY which shows a little insight in the creation of a contemporary typeface. I found the most interesting part in which he talks about the necessity for a corporate typeface to not only be usable by designers in a corporate identity but also the typeface needs to be easily used by non-designer employees. 5 years is a long time to spend on refining of a typeface and the commitment obviously pays off.
Acorde
No comments:
Post a Comment